Brand marketing <
Brand Strategy and System Construction
• Diagnosis of Industry Competition Pattern and Brand Positioning
• Core value extraction and brand culture system construction
• Brand visual design
• Long term management plan for brand assets
Enterprise IP Full chain operation
• Enterprise IP Image customization (mascot/virtual persona)
• IP Storyline development and worldview construction
• Cross border joint cooperation planning and execution
• IP Development and commercialization of derivatives
IMC planning
• Annual marketing calendar and communication rhythm planning
• Events leverage marketing opportunities (festivals/events/social issues)
• Online and offline global traffic explosion plan
• KOL/KOC Matrix style grass planting and distribution
Creative Attribute Production Center
• Brand TVC/ Complete short video production
• Product selling point visualization and creative packaging
• Development of viral transmission attributes
• Multilingual globalization, localized adaptation of attributes
Experiential scenario marketing
• Creative design and implementation of pop-up stores
• Immersive art exhibition curation
• Full process control of new product launch event
• Design of digital interactive experience for offline activities
Overseas marketing services <
Brand going global + long-term growth consulting services
• In depth research on consumer behavior
• Brand Overseas Brand Consulting and Services
• Marketing effectiveness ROI continuous optimization
• Internal training and knowledge transfer within the organization
Digital Marketing <
Digital media content marketing
• Weibo、wechat、Little Red Book、Tiktok and other platform proxy operation services
• Account persona building and fan growth strategy
• EC Live streaming (KOL matching、scene construction、data review)
• Construction of private domain traffic pool (community operation)+ SOP Design)
EC marketing
• Empowering marketing operations on platforms such as Tmall and JD.com
• Search optimization (SEO/SEM) and store visual upgrade
• Explosive product creation and closed-loop design of internal and external traffic
• Comprehensive marketing for major promotion nodes (618/Double 11)
Media Resources <
PR Event Marketing and WOM
• Event marketing planning, crisis warning system, and emergency plan library
• Media relations maintenance and public opinion guidance
• CEO Personal brand building and image output
• ESG Output of Communication and Social Responsibility Attributes
