Efective Date:[01/07/2026]
1.Introduction
This Privacy Policy applies to all products, services, websites, and messaging applications ofered by Guangzhou Jiayi Brand Digital Marketing Co., Ltd.(referred to as “Jiayi,” “we,” “us,” or”our”).
We respect your privacy and are committed to protecting your personal data. This policy outlines how we collect, use, process, and share information when you interact with our website www.umcghk.com, purchase our products, or communicate with us via direct messaging platforms.
2.Information We Collect
We collect information that you provide to us directly, as well as data gathered automatically during your interaction with our services.
● Account &Contact Information:When you register for an account, subscribe to our services, or check out, we collect your frst and last name, email address, phone number, and billing/shipping address.
● Conversational &Messaging Data:When you interact with our customer support, sales teams, or automated systems via third-party messaging platforms (e.g., WhatsApp, LINE, web chat), we collect the information contained in those communications to facilitate service delivery.
● Transaction Information:If you make a purchase, we collect necessary payment and order details. (Note: Payment details like credit card numbers are processed directly by our secure payment gateways).
● Technical &Usage Data:We automatically collect data regarding your interaction with our website, including IP addresses, browser types, device information, and engagement metrics via tracking scripts and cookies to optimize site performance and user experience.
3.How We Use Your Information
We use the collected data for the following essential business purposes:
● Service Delivery:To provide, operate, and maintain our products, services, and website functionality.
● Authentication &Security:To facilitate secure account creation, identity verifcation, and the delivery of One-Time Passwords (OTPs) for account access.
● Conversational Commerce &Support:To engage with you directly via messaging platforms for customer service, order updates, and tailored recommendations.
● Order Fulfllment:To process transactions, manage shipments, and send administrative updates.
● Performance Optimization:To analyze funnel metrics, diagnose technical blockers, and improve conversion rates.
4.Sharing Your Information
We do not sell your personal data. We only share information with trusted third parties under the following conditions:
● Communication Providers:We share necessary contact and messaging data with integrated third-party platforms, such as Meta (for WhatsApp Business API), to enable direct communication and notifcation delivery.
● Service Providers:We share data with vendors who assist with payment processing, cloud hosting, analytics, and marketing automation.
● Legal Compliance:We may disclose your data if required by law, regulation, or in response to a valid legal request to protect our rights, prevent fraud, or ensure the security of our infrastructure.
5.Data Retention
We retain personal information only for as long as is necessary to fulfll the purposes outlined in this Privacy Policy, to maintain active user accounts, or as required by applicable legal and tax compliance regulations. When data is no longer needed, it is securely deleted or anonymized.
6.Your Privacy Rights
Depending on your jurisdiction, you maintain specifc rights regarding your personal data:
● Access and Portability:You may request a copy of the personal data we hold about you.
● Correction and Deletion:You may request that we update inaccurate information or delete your data entirely from our active systems.
● Opt-Out:You may opt out of receiving promotional communications at any time by following the unsubscribe instructions in those messages or contacting us directly.To exercise any of these rights, please contact our privacy team using the details provided below.
7.Third-Party Links and Integrations
Our website may contain links to third-party sites or utilize third-party integrations. We are not responsible for the privacy practices or content of these external entities. We encourage you to review their respective privacy policies.
8.Updates to This Policy
We may update this Privacy Policy periodically to refect changes in our operational practices, technical stack, or legal obligations. We will notify users of any material changes by updating the “Efective Date ” at the top of this document.
9.Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, please contact us at:
● Legal Entity Name:Guangzhou Jiayi Brand Digital Marketing Co., Ltd.
● Email Address:service@umcghk.com
● Registered Business Address:Unit 01-02, 27th Floor, Dingxin No.8 Road, Haizhu District, Guangzhou
